Wednesday, February 14, 2007

Cloaking Keywords: What Did You Get On Your S.A.T.'s?

The rush to understand and appreciate cloaking keywords in officially on.

Just as a refresher, cloaking keywords merely involves finding more and more natural ways for your keywords to appear in your articles...thus making them more invisible to the reader and still very visible to the search engine bots.

Not everyone else out there even concerns themselves with the placement of keywords, but I definitely DO because the more and more software people keep coming out with better and more natural content generation software, the more exact the algorithm folks will make their searches for 'real' content. The more they will reward real writing of great content. Diligence will be rewarded.

It's going to happen. (If it hasn't already.)

And although at first glance it might make perfect sense to place your most important keywords at the BEGINNING and at the END of every sentence, those positions certainly have more of a 'spam' quality to them. By leading with or ending on the main points of our sentences, we call a ton of attention to them. And as a reader, it's almost thrown in our faces what the writer is weaving his way AWAY FROM (when the keywords lead off the sentence) and TOWARD (when they appear at the end.)

In advertising, when we see this, we say that 'your creative brief is showing' meaning you're being way too obvious.

Some people want to be obvious. And its fine to be. But I keep looking for better and better ways to write persuasive, content-thick pieces.

Now, what does all of this have to do with the S.A.T.'s? In my professional opinion...a lot.

Did you know that the correct answer on the S.A.T. tests is most usually the letter 'C.' Why? Because if the answer is placed as the first choice (answer 'A') or as the last thing the test taker sees (answer 'E') these answers POP more than they should. They instantly become MORE OBVIOUS in those positions.

So the test writers more often than not 'cloak' the correct answer amid the entire set of possible choices.

By taking a stab at placing your keywords in the middle of certain sentences, you make your keywords POP less. Thus making your keywords and your 'sales messages' far less obvious. Thus making it better.

Why do some webmasters prefer manual article submissions over automatic submissions

Article marketing has become one of the most popular methods by which webmasters are promoting their website or building a link campaign for their SEO activities. Loads of webmasters to save time turned to automatic article submission services or automatic article submission software to submit their articles. But there are a few who still prefer to either manual submit to each and every article directory or use a manual article submission service.

Now, why would anyone do this? This is quite a common question especially since there are many automatic article submission services out there and very few manual article submission services. Well automatic article submissions are generally faster and manual article submissions, well because they are manual take much more time :-)

But there are big advantages of manual article submissions. Lets take a look at few of the advantages:-

1) First it's manual and not done by some software which means if an article directory changes anything on their website, the person manually submitting the article will just see the changes and act accordingly. Automatic article submission robots can't do that.

2) Many article directories want you to manually submit the article and can even consider automatically submitted articles as spam.

3) If there are any errors or you need to change anything, its easier to make changes in manually submitted articles since for manually submitting articles you always maintain an account with the article directories where one can physically login and edit anything we want.

4) Each article directory is unique. Some accept links in the main article body, some don't. Some accept links only in the author box. Some have policies of having not more than 3 links in an article, some don't. Some allow HTML tags, some don't. The person manually submitting the articles can simply check what are the terms and conditions and submission guidelines of that article directory and submit the articles accordingly. Automatic article submission softwares cant do that.

5) Your article always needs to be put in the right directory. Placing an article in a wrong directory could lead to the administrator of the article directory to reject your article submission. In fact the categories in each article directory could differ from the ones in another article directory. It needs human intelligence and human touch to put the article in the right directory in each of the article directories.

Always remember the fact that each article directory is different from the other. They have their own rules and regulations. Their moderators or editors have their own set of guidelines which can be changed anytime. Any changes can be viewed by manual article submitters. Its no use spending so much money and then finding that your article got rejected from most of the article directories because some guideline was not followed.

Also don’t get fooled by the number of article directories that automatic article submission software submits your article to. Most of the article directories are PR0 and don’t get any traffic and having an article there with your link could actually hurt your search engine optimization efforts.

A lot of webmasters are realizing the above and choosing to manually submit their articles to the article directories that actually matter. Or you can simply hire a manual articles submission service to do all the submissions for you. Just make sure that they are 100% manual and not using any software.

Article Submission Software Says "I Do" To Article Marketing

Article submission software has added a new meaning to article marketing. Webmasters have a love-hate relationship with article submission. Some dread article submission because of the lengthy process of submitting manually to hundreds of article submission directories, others simply don’t have a flair for writing. But in both cases, webmasters still force themselves to do so because article marketing is effective in driving targeted traffic to their websites. This article would share some tips on article marketing and article submissions software to avoid the pains and grouses about in article submission.

Article marketing is a powerful marketing tool if done correctly. Let’s look at some tips on what goes into an article that entices visitors to come to your website and how article marketing can be a painless and enjoyable experience using article submission software.

1. Catchy Title

Spend some time to create a catchy title. Try to be funny and entertaining, yet not sound flippant or flamboyant. Compare “Article Submission Software Helps You Submit Articles” to “Killer Article Submission Software Makes Article Submission Easy as ABC”. Which one is better? The answer is obvious. A catchy title grabs the attention of the reader. Marketing research reveals that you only have a few seconds to entice your audience to read your article before he/she decides to move on to something else.

2. Informative and Non-Exaggerative Content

Write informative content to establish trust between yourself and your reader. Investing in good content is wise. Once you manage to get your audience glued to your content, you are one step closer to establishing yourself as an expert in the topic. The probability of your reader visiting your website dramatically increases. But please do not over-exaggerate. Be truthful.

3. Arouse Curiosity

Never reveal everything in your article. TV shows often end each episode with an incomplete scenario. This is how they hook you up to follow through every episode. Learn from them. Give enough “appetizer” to your readers and invite them at the end of your article to have a “full course” at your website.

4. Research For Facts

Stick with good factual content. People are always looking for specific answers and these answers are sometimes found in statistics and figures. There are a few places that are ideal for doing research for article marketing. Wikipedia, HowStuffWorks and Fact Monster are great sources of research material.

5. Hire A Ghost Writer

If you don’t like to write, hire a ghost writer to do so. Typically, a good article should cost you at least $5 and above. Though $5 articles are rare these days, there are some new authors who are eager to take on your article writing assignment to build up their reputation and credibility as writers. Elance and Scriptlance are excellent places to start your search for a writer.

6. Article Submission Software

Online Games - Business Model Overview

People of all ages and from all walks of life spend a large amount of time and money on online games, which makes it a billion dollar industry. Looking into the Business Model adopted by this billion dollar industry.

MMO Games (Massively Multiplayer Online Games):

Over the last few years, MMO games have taken the world by storm, success stories of games like WOW have inspired literates to write books and take surveys explaining the phenomenon. These games are played by millions and are bandwidth eaters, which do not bite cost but gulp it. MMO games are high expenditure ventures and need a lot of funding to continue with game development and server maintenance.

Critics argue that the state of art business model is still in a divergent state. Every author is elaborating different proposals. However, the current scenario supports the following business model.

1. Initial Game Title sales: This revenue ensures to keep the development momentum going and helps pay for the initial development cost.

2. Time Based Subscription Model: The revenue model is based on a simple fee, which gives unlimited access to the game during a certain period of time, usually a month, but with other subscription rates for three, four, six or twelve months.

3. Virtual Currency Model: Revenue model is based on selling currency for use in a virtual in-game economy.

4. Virtual Real Estate Ownership Model: Second Life® came with a new concept of MMOG. Their producers, Linden Labs, provide the infrastructure that is the open virtual word. Their expected revenue will come from subscription fees, in US dollars, and land taxes, in Linden dollars (the in-game currency). These Linden dollars (L$) that can be traded for real money, at a variable rate, depending on the law of supply and demand.

Interesting News ( a fact on the value adding within the Game itself – which eventually adds to the capital of the game producers – taxes paid on the property worth) : http://www.gamespot.com/news/6162315.html

5. Brand merchandising: MMO’s are also involved in selling branded products to fans and user alike for a profit consideration.

6. Paid sponsorship for product promotion: Companies are using the MMO platform to promote their products for a consideration of promoting their products within the MMO community.(growing in millions) http://video.google.com/videoplay?docid=-1175367493081978705

7. Expansion: Expansion is added to make money on user up gradation and also ensure a continued interest in the games.

101 muscular ways to get more targeted traffic to your sites/blogs today!

I decided to put together a blog post about traffic because whatever you are doing online you have to get traffic…. period. If you are not getting traffic, then there is no way you can monetize off your site. Therefore, I decided to put together a blog post for all you freebie seekers :). Some of these techniques you may already know which is great. However, are you applying them? If not then when will you? You just have to stop being lazy and actually apply these techniques ;).Implement this techniques on your website and make hope to make money online more stronger, Okay, so here is the list, hope you enjoy. If you feel that this blog post will help anyone then feel free to pass it around, but the article must remain in tact the way it is, enjoy.

101 ways to get more traffic

1. Write and submit articles :). It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days.

2. Write and submit press releases, think prweb after you do one.

3. Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to one main site.

4. Make sure your website is listed in: DMOZ : http://dmoz.org/

5. Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.

6. If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.

7. Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product is similar.

8. Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.

9. Review some related products on epinion.

10. If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be able to get some traffic from that website if your testimonial is left with a url.

11. Whenever you send an email to someone, always add your website url as a signature.

12. Keep updating content on your websites/blogs… try at least once per week.

13. Tag blog posts at social bookmarking sites, especially at http://del.icio.us/.

14. Add photos to your blog with appropriate keywords.

15. Tag blog photos at Flickr.

16. Politely ask your readers to subscribe to your rss feeds.

17. Try coining your own term. Might want to trademark it if you smell that it will become popular.

18. Encourage readers to comment on your blogs.

19. Include translation for your websites/blogs, especially in Chinese.

20. Do not be boring, write about something that a wide select of people would want to know about.