Article submission software has added a new meaning to article marketing. Webmasters have a love-hate relationship with article submission. Some dread article submission because of the lengthy process of submitting manually to hundreds of article submission directories, others simply don’t have a flair for writing. But in both cases, webmasters still force themselves to do so because article marketing is effective in driving targeted traffic to their websites. This article would share some tips on article marketing and article submissions software to avoid the pains and grouses about in article submission.

Article marketing is a powerful marketing tool if done correctly. Let’s look at some tips on what goes into an article that entices visitors to come to your website and how article marketing can be a painless and enjoyable experience using article submission software.

1. Catchy Title

Spend some time to create a catchy title. Try to be funny and entertaining, yet not sound flippant or flamboyant. Compare “Article Submission Software Helps You Submit Articles” to “Killer Article Submission Software Makes Article Submission Easy as ABC”. Which one is better? The answer is obvious. A catchy title grabs the attention of the reader. Marketing research reveals that you only have a few seconds to entice your audience to read your article before he/she decides to move on to something else.

2. Informative and Non-Exaggerative Content

Write informative content to establish trust between yourself and your reader. Investing in good content is wise. Once you manage to get your audience glued to your content, you are one step closer to establishing yourself as an expert in the topic. The probability of your reader visiting your website dramatically increases. But please do not over-exaggerate. Be truthful.

3. Arouse Curiosity

Never reveal everything in your article. TV shows often end each episode with an incomplete scenario. This is how they hook you up to follow through every episode. Learn from them. Give enough “appetizer” to your readers and invite them at the end of your article to have a “full course” at your website.

4. Research For Facts

Stick with good factual content. People are always looking for specific answers and these answers are sometimes found in statistics and figures. There are a few places that are ideal for doing research for article marketing. Wikipedia, HowStuffWorks and Fact Monster are great sources of research material.

5. Hire A Ghost Writer

If you don’t like to write, hire a ghost writer to do so. Typically, a good article should cost you at least $5 and above. Though $5 articles are rare these days, there are some new authors who are eager to take on your article writing assignment to build up their reputation and credibility as writers. Elance and Scriptlance are excellent places to start your search for a writer.

6. Article Submission Software