Saturday, January 06, 2007

WordPress Themes - Getting the Best Values

Webpage Templates are increasingly popular in several types of websites. The hottest area of the web, weblogging, gets thousands of new writers, visitors, and designers everyday. Many of these bloggers have joined with one of the dominant forces in weblogging – WordPress. Why WordPress? It’s simple to use, yet has a good range of features, and it’s fully supported not only by wordpress.org but by a large segment of the blogging community as well.

Blogging is concerned with many points-of-view; some bloggers make very personal expressions, other bloggers are commercially motivated, while others have a technical or philosophical viewpoint to share. As blogging has increased, it is natural to see that the demand for more unique blog appearances has grown. And, because most bloggers have little if any experience in website design, the demand for variety in an affordable theme has skyrocketed. Many bloggers are content to add text to a standard skin that is shared by the majority of new bloggers and the less esthetically bent bloggers. But after a time even these bloggers usually look to make their blog a more attractive experience for visitors.

I have studied what has been made available in WordPress Templates – both free and for sale. After a lot of looking I decided to present the highlights of my findings – Free vs Sold WordPress Themes.

In the category of Free WordPress Themes my favorite list has 960 WordPress Templates and is found at Emily Robbins' Blog. Emily has done a great job here. Her website has been around for a while so all of the 960 available themes are still being downloaded.

While I was searching for Free WordPress themes I found two other websites that offer some variety. WordPress itself offers 444 different blog templates at no charge at themes.wordpress.net. Good designs with an array of colors and features are available. “Green Earth” is my favorite, but they’ve had 352,130 downloads of their 638 various themes to date.

Another excellent website is AlexKing.org. This site published 135 free, new WordPress themes some time ago in a competition and they have proven to be very popular with numerous downloads for the blogging crowd. Prize winners are named in several categories, and all 135 blog templates may be downloaded there. My favorite in the competition is titled "Chocolate Candy".

As for finding a unique, or more exclusive, WP theme you will have to hire a designer or buy a template for a one time download (or at least for a limited number of downloads). For commercial blogging, or for anyone who wants a distinctive look, an exclusive skin may be the best solution. New designers or experienced designers with budget or schedule constraints can get one of these templates and be operational in a hurry.

Website speed: How fast should your website be?

How fast does your website load and how fast should it be? People in the industry often talk about the mythical “sub-second page load”, but how many websites actually deliver sub-second response times and is it a realistic goal or expectation?

The most popular websites on the web today do load quickly. For example, yahoo.com and google.com which contain simple text and a few small images load on average in 1 second which is admirable. Amazon.com which has dynamic content and numerous images weighs in at a hefty 5 seconds on average. At the far end of the scale the popular online auction house, eBay.com, can take even longer to load.

The Internet giants don’t meet the gold standard of page load response times; therefore, should you be worried that your website doesn’t load in less than 1 second. Yes and no. The obvious bottom-line is to have your web pages load as quickly as possible, while taking into account business objectives for your website.

E-commerce websites, which have more images and use a database back-end, will take longer to render a web page. For websites that contain pages with more than 10 images shown on a web page, consider two suggestions:

First, host images on a separate web server than the main web server. This allows a web page to load quickly in the client’s browser. To the user, the page will appear to load very quickly, even though the entire page has not completely loaded all of the images.

Second, don’t run the database server for the website on the same machine as the web server. When push comes to shove for machine resources, both the web server and database server will slug it out and slow all operations down.

For all websites, consider server side caching your best friend. The .NET framework includes useful built-in caching to conserve server resources and offers a considerable boost in performance over standard ASP driven websites. Also recommended is Port 80 Software’s httpZip which can handle web pages, regardless of how they are created whether it is ASP, ASP.NET, php, or vanilla HTML.

In conclusion, set realistic goals for your website’s page load times. Take into account all of the pieces of software needed to create the pages on your website and constantly work on different aspects to achieve performance gains.

Friday, January 05, 2007

How I created a PR6 Authority Website part 1

How I created a Website with a Google page rank of PR6 and generated more than 1000 visitors a week (and climbing)

This Article is a weblog or roadmap if you like of how I created a successful website starting in March 2006 to the current date August 21st 2006

My journey started in March when I had this urging to create an e-commerce website. I stumbled across a webinar of Brad Fallon (No relation) recorded at a seminar in Mexico. Being impressed with his lecture I purchased his Product “Stomping the Search Engines” at the same time and from the same source I discovered that one of Brads’ partner’s Andy Jenkins had created an e-commerce site building course based on a product developed by the biggest name on the Internet, YAHOO.

At the same time and from the same source I discovered that one of Brads’ partner’s Andy Jenkins had created an based on a product developed by the biggest name on the , YAHOO. At the same time and from the same source I discovered that one of Brads’ partner’s Andy Jenkins had created an based on a product developed by the biggest name on the internet, YAHOO. March was a busy time for learning and as usual working for a living kept getting in the way of progress. So I would listen to brad’s Audio CD course on my daily travels. Amongst the many resources included within Brad’s course included Brad Callen’s Linking exchange and one of the finest PDFs written on linking, POWER LINKING by Jack Humphrey.

We are still in March and so far I have learned what the big three Search Engines really want. How to build an e-commerce store with the Internet’s biggest name. An incredibly efficient way of generating links with very little effort and a whole new way of generating traffic through linking that I would never even have conceived or considered.

Everything seemed to be happening in reverse, I had studied all the traffic generating techniques but I hadn’t even looked at the building of the website. Through Jack’s Power Linking report I learned of another incredibly important tool, in fact the most important tool for any successful website… Content, fresh original regular content.

It made sense if you wanted the spiders to crawl and index your site on a regular basis. You needed to give them something to keep coming back for. Brilliant!!! But where would I get all this content from to keep the spiders well fed and “doing an Oliver” (coming back for more)?

Content Desk and Content Propulsion Lab was the answer. I was lead here by Jacks POWER LINKING course, not only did CD and CP have the content, they also had the automation of inputting the content into the site on a daily basis with very little effort. I promptly signed up as a member of Content Desk and discovered a whole new world of Internet Publishing. I was definitely on to something big. The CD people opened my eyes to a whole new internet with things I hadn’t heard of on the outside. Not only did I have a regular supply of content and the automated way of distribution, I also had all the website building tools and hosting I needed as part of the membership. and I was introduced to another succesful internet Marketer, John Reese.

We are now at the end of March and I have everything I need except time, working for a living was once again holding up progress and in April I had a lot of travelling to do. Let me tell you I went through some printing cartridges and late nights during April. I actually managed to get my site built during this month but tt still required some fine tuning. All the while I was learning new techniques for generating traffic. I started writing Articles on my subject matter and I discovered that purchasing Links on other peoples sites was very popular.

Directory submissions - do they work?

There is a growing discussion among webmasters whether it is worth it to submit to the directories. Some says it helps, while others disagree. Some think that it's not worth to spend a lot of time to submit sites to a large number of directories, claiming that it's worthless.

Those who disagree say the following:

* Search engines have essentially replaced directories
* Listing from general directories is poor link building through links only
* Niche directories help better in ranking well and with some free traffic
* Though some directories are good, most others are useless



Those who are in favor of directory submissions say directories are helpful to boost page rank and in generating unique website traffic, if:

* The submissions are done manually
* If directories are search engine friendly
* If directories have good page rank
* If submission is made to relevant category



They also say submitting to website directories takes only a few minutes, and can never really hurt anything.

Now if you take a closer look you can see that no hurt is caused from directory submissions. It's only time that you have to spend. In return you can expect what all webmasters are seeking: traffic and better search engine position in the rankings.

Not all free directories are bad. If you don't submit it won't hurt you, but you could miss a potential opportunity. On the other hand, if directories actually show up as results for the terms you are optimizing for, submitting to the directories is the same as submitting to the "niche directories".

So if you're considering submitting but time holds you back, you can outsource the directory submission job to a group of people or company somewhere else in the world where labor is lower.

If you do a quick search in Google, you can find a lot of directory submission service providers who do an excellent, efficient job. All you have to do pay a small amount and the job will usually be finished in a number of days.

Thursday, January 04, 2007

Spyware- Are you safe online?

Arguably one of the greatest inventions the world has ever known. The internet has opened up the business world; it allows people to communicate across vast distances, cheaper and easier than ever before. There is a world of information at your finger tips. More and more people are getting connected and taking advantage of the great wealth afforded by the net. There are however some fairly serious down sides, identity theft is one of the fastest growing crimes. By taking advantage of unprotected surfers, stealing their personal details, hackers can run up huge bills in someone else’s name and walk away undetected.

They say 90% of all PCs are infected with some form of spyware. Spyware is simply a little piece of software that installs itself onto your PC and literally spies on anything you do online. One way, the creators of such software nasties, are using to deliver their cargo is exploiting the popularity of Internet video clips, piggy backing on the latest funny videos. Spyware comes in many guises, Mal ware, Ad ware, Key Loggers, diallers to name but a few. They all aim to do the same thing, that is rob you of your personal data and generate revenue for there creators.

Key loggers for example, simply record every keystroke you make whilst online; broadcasting this data to someone else’s PC somewhere out there in cyber space. Not a good thing when you are buying your latest ‘widget’ from 'widgets R us’ and are typing in your credit card details, or when you are moving money around through online banking. Unfortunately however secure the website at ‘widgets r us’ is, the problem lies on the PC in front of you now. The key logging software is sat on your PC recording all the details you type in and sending this data to some remote computer. It could be too the far side of the world, or it could be to a PC next door, who knows where it ends up.

There is little ‘widgets R us’ can do as the next time you appear to visit their website they see the same details typed in, the same passwords and they greet you back again. The difference is of course it’s not you this time, it’s some cyber thief, buying your favourite widgets and you’re the one paying for it.

The good news is it’s not that complicated or expensive to protect yourself in the cyber world.

The first step to online security is to get a personal firewall. This monitors the data coming and going over your internet connection, acting as a shield alerting you to anything suspicious trying to broadcast from your PC.

The next essential thing on the list is a good spyware removal software; this will clean up your computer. The good news is there are a few freebies that work really well. You’ll be amazed after running a clean up tool at just how much faster your PC will run. There are also a couple of software packages that act as a firewall specifically for spyware and ad ware, these will alert you should you be straying into an area on the internet known for spyware. The final piece of your security armoury is a good anti virus software; this will protect you against viruses, worms Trojan horses and other viral software. That attempt to spread your data around the globe.

Some Guidelines for Preparing Directory Submission Information

Chances are good that you have already known directory submissions can boost your search engine ranking and send you free traffic. Links from directories are permanent and one way. To goggle and other search engine one way links is important parameter to rank a site.

Submissions to directories do not guarantee that your site will be listed. Directory editors are known to be inconsistent and unpredictable while reviewing and selecting the site for listing. They have their own policy to add or reject sites.

But there are some common rules that exist in every directory editor's policy. Knowing them in prior will increase your chance to be listed. Besides that you should prepare the information you need to submit accordingly to harvest the best result from directory submissions.

Information needed for submission

For both free and paid directories, you will need following information

* URL
* TITLE
* DESCRIPTION
* KEYWORDS
* FIRST NAME
* LAST NAME
* ADDRESS
* CITY
* ZIP
* EMAIL ADDRESS



Here are some guidelines to prepare the necessary information

URL:

When entering your website URL,some directories require you to include 'http://' , while others don't. Follow the instructions given there. This is important because many systems create your listing automatically and without the http:// your link may not work, while in the other directories your site may not work with 'http://'.

TITLE:

In any case a good title should never exceed 4-5 words. Using a long list of keywords as title (keyword stuffing), excessive repetitions and inappropriate punctuation must be avoided.

It is good to alter the title and description while submitting to different directories. Have multiple tiles of 4-5 words each. Avoid excessive repetitions and inappropriate punctuation in the titles.

DESCRIPTION:

Links are evaluated using the link description. Prepare the description in such a way that it matches the site. Directories vary in the number of words they will accept in a description. Thus, when you write your descriptions, write 7-, 10-, 15-, 20, 25-, 30- and 50-word descriptions.

Make sure, the most important keywords are in every description, but do not try and stuff too many keywords into the description.

CATEGORY Your web site needs to be in the most appropriate category. IF you don't submit to the right category, then yours will be discarded.

When selecting the most appropriate Directory category to submit your site to, conduct a search for your main keyword phrase and view the various related categories.

Study the sites listed within these categories and choose the category that is most relevant to or closely related to your site content. Some directories like ODP have specific Category Descriptions you should read before submitting, to ensure you have chosen the most relevant topic for your site.

EMAIL ADDRESS:

Many directories require an email address to allow them to verify your listing better to use a free email address instead of a company one to avoid thousands of spam mails.

Create a text file with all of the submission information on it, and cut and paste this information to the boxes on the submission form. This will save time and will reduce the likelihood of spelling errors, which may cause your site to be rejected.

Manual directory submission is very time consuming and a boring task as well. You could outsourcing the job to a low cost area and devote your time to other important tasks of operating the business

Wednesday, January 03, 2007

Logo Design Buyer’s Guide

Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete explanatory manner. Its purpose is to create an unforgettable, familiar feeling on the mind of a potential client or customer. It’s undoubtedly a logo which can be termed as the heart of a company’s corporate identity. So in a nutshell a logo Design is a trademark of a company or organization. It's the identity that encapsulates what your company stand for and what it wants to achieve in its lifetime. Companies do spend thousands, if not millions of dollars just to have the right logo.

So what are the ingredients of a first-class logo? Most people would reply "I just recognized it when I saw it!” Well this isn't so far from the truth. A good logo catches the eye; it makes the observer curious and engaged, doesn’t matter if only for a short moment. And that is the moment in which an image and the subsistence of your company gets embedded into the minds of your customer rather than filtered out with a million other daily options. Your company's logo will be your visual tool to stimulate attention and leave a greater impact to your target audience that words may fall short of. Over time, logos prove to be the simplest and most direct way of promoting one's business presence. Make your logo give you your brand name recognition. It is your visual appeal to any document or web page because of its unique graphic image. People tend to remember a catchy logo at a much higher rate than nearly any other advertising element. When designing your logo, there are several things to keep in mind to achieve you goals: be unique, be true to the company, consider the psychology of your target market, and, above all, keep it simple.

Your business logo will most likely be used for many purposes: business cards and letterhead, outdoor designs, the Internet and promotional items such as T-shirts and mugs. The logo has to look good when resized to fit on a small 2"x 3.5" business card. If the design is complex a lot of detail will be lost when the logo is shrunk to fit on the card and people might not be able to make out the design. Elaborate designs can also be difficult and expensive to put on T-shirts and mugs.

Complex or over-the-top designs can mean high printing costs. A decision to have a highly complex custom design logo for your firm can come back to haunt you. This doesn't mean that your custom design logo has to be simple (and boring) for it to work. An elegant logo design can enhance your firm's professional image. The trick is to find the right balance between design and functionality, where you have a great design that you can use for all purposes.

Design of a company or product logo should not be tagged on to an advertising campaign at the end of the planning process. It deserves to be examined and integrated into the body of the campaign; it should not be the tail of the dog. A good logo is developed at the front end, the part that bites. Planners need to communicate to the graphic designer certain key information about what the company or product goals are. They need to pass on to the artist a demographic picture of their target consumer - age, income, where they live. All of these factors are brought into play in the strategic planning process.

How to Use Simple Tag and Ping Marketing Techniques(To Boost Your Site's Ranking, Traffic and Sales)

If you're just heard the phrase 'Tag and Ping' and scratching your head in puzzlement - this article may be worth your time. Not that Tag and Ping is some magic marketing formula that will deliver untold riches. It won't.

It is just one more marketing tool professional online marketers are using to give their site or sites a competitive edge over their competition. It will help put your site on the Internet map and if done right, Tag and Ping will deliver plenty of very targeted traffic to your sales pages. It will boost your rankings and increase your sales.

Tag and Ping is one of those simple, yet relatively unknown marketing techniques savvy Internet Marketers have been using and trying to keep quiet for years. To truly understand how Tag and Ping works, you will have to know some basic background information on keywords, blogging, tags, and how all these can work in sync to deliver traffic, links and sales to your site.

* What are Blogs?

Most web users will know a blog is an online journal where bloggers post their daily or hourly entries (their opinions, views, info, links) on any subject that interests them. The most popular blogging systems are Blogger.com (owned by Google) Bloglines (owned by Ask Jeeves), LiveJournal, and many professional marketers use the free WordPress software which they can host on their own websites.

Each blog has its own RSS feed - RSS stands for Really Simple Syndication although its original acronym stood for Rich Site Summary. These RSS feeds broadcasts the information in the blog posts to all concerned parties - those who have subscribed and use an RSS reader or aggregator. Or more commonly, subscribers use the FireFox browser, Google Desktop, or MyYahoo to access their favorite RSS feeds. The next version of Windows will have RSS embedded into its operating system.

* What are Tags?

Tags are really another name for keywords. Most surfers will know keywords are the exact words Internet users type into search engines to find what they're looking on the world wide web. Tags work in the same way and are a form of social bookmarking, a way of classifying and accessing all that content in all those countless blogs.

Many major blogging directories such as Technorati use tags to serve up the information to its patrons. One simple technique to create a tag in Technocrati:

Laptops (remove asterisks in actual code)

Or if your blogging software supports categories; this will be recognized by Technorati as a tag.

* What the heck is a Ping?

A ping is a simple way to notify the different search engines to let them know that your blog has been updated. You call up or ping your blog post.

You bookmark or place an entry in any one of the countless blogging sites such as Technorati, Furl, del.icio.us, Blinklist, Flickr --- you go to these sites and click your blog or tag to inform them you have updated your blog. Many blogging systems will automatically ping your blog updates.

Tuesday, January 02, 2007

Click Fraud Sofizar

Is your PPC campaign getting sabotaged by fraudsters? Are you depleting 10%, 20%--even 40% of your budget on wasted clicks? How to catch these scammers with their hands in the cookie jar!
If you advertise in Pay Per Click Programs like Google's Adwords and Yahoo's Overture, someone is keeping you from maximizing your profits. If you pay those megabucks for every click and you always seem to be getting a little less than you put in, Stop and Consider . Could you be the victim of click fraudImpression fraud is a special case of click fraud. The prototypical impression fraudster is the competitor who resorts to unfair means to gain an advantage.?
Pay per click is a 5.6 billion dollar industry in 2005. Industry estimates range between 10% to 40% of this figure to be caused by fraudulent clicks. It adds up to 500 million to 2 billion dollars of advertiser's precious dollars being wasted. That's a serious chunk of change, that you the PPC advertiser may be losing! Are we exaggerating the threat?
"Anyone who says this is not a real challenge is kidding you" says Search Engine giant Yahoo's executive John Slade referring to Click Fraud.
According to a Newsweek article, Google and Yahoo are struggling to adjust the definition of "good-faith click" and their policies, and methods of preventing this new type of fraud. While you are paying serious cash to Google and Yahoo, and they are "adjusting definitions", should you not ask yourself "Can I afford that loss of profitabity?" After all, it is your money. You may just be wasting 10%, 20% . even 40% of it to all the fraudsters .
How can such scum get away with their crime? Most E-Commerce entrepreneurs don't know about the existence of this kind of drain on their advertising budgets . Of the people who do know that their marketing budgets is getting depleted , many don't know that there is a way to fight back. They think it's too expensive to fight back, and way too technical. Cheaper to pay these pirates and highway men than to take steps to stop this crime. It's like tolerating merchandize theft. If steps are not taken to minimize it, it can destroy any business! Sadly, others who do end up fighting back, often choose expensive solutions that may or may not fix their problems but ultimately costs them serious cash. Every day, every month.
Imagine if you could track your visitors to see if this person coming into your site would buy or not, even as she comes to the first page. You could tell if she is a competitor out to deplete your budget, a disgruntled former employee out to make you waste your money or an AdSense fraud out to prey on you. And what if it's a legitimate user who is a qualified prospect ? Is she finding her experience a good one? Is she frustrated because she wants something, information or a particular item for purchase but is unable to buy. Is she so confused that she may just walk out on you by clicking away to another website?
Knowledge is power. What if you had the ultimate knowledge about your site visitor. Would you not have the ultimate power to improve your business? On an hourly basis if the need arose! Such knowledge could provide you the data to combat click fraud and to provide proof to Google that you are being defrauded. You could be collecting refund checks for up to 30% or even more for all the money wasted on these fraudsters. This could not only save you money by separating the frauds from the paying customers, this would allow you to know what your customers really want. And giving it to them!
We at Sofizar provide you with just such knowledge. But we do a lot better than that.we monitor your site and collect proof of you getting click defrauded. Our alarms trigger automatically and we manually verify that there is a problem. We are very mindful of our credibility with Google, so we present your case whenever we are genuinely convinced that the level of fraud is sufficient to warrant action. Once we reach that level, we take your case and pursue it, to our best effort. Additionally, the data that we acquire is always transparent. You can view it anytime and make appropriate decisions(such as request google to shut off a certain adsense publisher).
If you want the peace of mind to know that you are not spinning your advertising wheels you have to try out our click fraud service . And we are so confident in our ability to exceed expectations that we offer Performance Based Service. Here's what you will get:
a) An account with us, where we will set up your website with software to track visitors to your website. On our guaranteed secure, dedicated server.
b) Access to customizable reports that let you see the data that you want to see.
c) Unlimited email support.
d) A daily emailed report tracking the qualified users as well as the fraudsters.
e) Call back phone support.
You never have to pay unless we recover money or credits for you from the search engines. We will monitor your website, ferret out fraudulent clicks and prepare documentation to present to the search engine. You pay us ONLY when you receive refund or when you spend the credit from a search engine.
Limited Time Offer : If you sign up for this free service before August 1st 2006, we will waive all setup charges .
Bonus Offer : For a Limited time, we are including website Analytics and (Opt-in) Email tracking free for our PPC Click Fraud Clients.
Why Buy Click Fraud Services From Sofizar?
1> We use our own Web Analytics Engine to track visitors to your site. We can track a level of detail about your visitors that most of our competitors can not match. In their dreams. We have a statistical scoring algorithm qualified by Neural Nets based on 25+ criteria. Result: Sophisticated Click Fraud Detection.
2> We provide you Free "Web Analytics Services"* . You can track your "conversion", the countries of your visitors and the results of your email campaigns.
3> We provide "Free Setup"*. No need to pay those 100 dollars or 200 dollars just to tag your site. We do it for you.
4> We provide guaranteed 48 hour support.
5> We are Pay For Performance. Would you rather pay someone dollars 79/month without any tangible ROI or would you pay us a reward for saving you your money?

What is Flash and How Does it Work?

Ever go to a web site that looked extremely professional and hi-tech? Did icons move, animate, and make sounds when clicked? Ever see one of those funny online cartoons? If you have, then you have had the privilege of seeing flash animation in action. Macromedia Flash, or more simply, “Flash,” is a software product that is used to design and deliver presentations, animations, and web sites. Flash has helped web designers around the world create visually appealing web sites that come alive when accessed. Furthermore, much of the greatest online political satire today has been made using Flash technology. Macromedia Flash has changed the web and allowed designers to create sites they were previously unable to make with simple HTML code.

Currently, Flash players can be found in over 90% of computers around the world. Many huge, global companies make use of flash on their home pages. Some of these web sites are enhanced by the unique ability Flash has to stream audio while animating and responding to action. The software product supports vectors, raster graphics, and ActionScript, which make it highly versatile in use. With the correct knowledge, creating a movie or web site with Flash is considered to be fairly simple. Many Flash users maintain that Flash web sites are substantially superior to web sites backed by old-fashioned HTML code. Additionally, people simply browsing the web maintain that Flash web sites are often more exciting and more interesting to visit than HTML web sites.

Macromedia Flash can do some very amazing things. As a result, many may have the perception that Flash has extremely complicated inner-workings that only the best and brightest in civilization could ever understand and subsequently master. This way of thinking could not be further from the truth. Flash web sites, animations, etc. are all created utilizing a programming language called ActionScript. Like almost any programming language, ActionScript can be complicated to learn at first. However, with a little determination, almost anyone can master the mechanics of ActionScript and start to make beautiful Flash-supported movies and web sites. It is interesting to note that many programmers cite many similarities between ActionScript and Java. Flash files are saved with a .swf extension. SWF stands for Small Web File. Some users of ActionScript have complained about the secrecy of their source code because the .swf file format can be decompiled rather easily. ActionScript was first utilized on Flash Player 2. Naturally, as technology had progressed, the code has become more advanced and can now accomplish more tasks. Macromedia Flash has been around since 1997 and has changed the face of the web community. Deciding to utilize Flash in your site is the first step to making a wonderful web site that will impress almost anyone.

Monday, January 01, 2007

Valuable Niche Markets

If you are attempting to start a business online or if you are simply trying to increase your traffic and revenue, focusing on a niche market can give you the edge that you need in order to reach the high goals that you have most assuredly set for yourself. There are so many different niches in the overall market that any web site on any topic can find a niche and fill it. When you specialize, you are more likely to succeed.

The most powerful tactic in the history of warfare is the classic divide and conquer routine. You can make an obscene amount of money if you can take over one niche market and then another and another. Focusing on smaller groups of people and dominating their needs in a particular area is the best way to effectively spend your resources.

When you attempt to evaluate your market keep in mind that there are people in your market that you wouldn’t normally associate with it. There are a small number of people who live in the suburbs who would like to wear cowboy boots. If you can target your products at groups such as these you are more likely to sell to them than someone who would target the cowboy boots to... well.. cowboys.

Finding niche markets can be a daunting task. Basically, you can ask yourself a few questions that will assist you in finding the niche market that is right for you.

1. What experience do you have with the products that you are selling? If you are an expert in the field of your sales, you are more likely to succeed than most. Try to come up with the reason that you got interested in the products that you sell. Figure out what kind of people are most likely to be interested in your products and then try to come up with some groups that aren’t so quickly thought of but that may find it fashionable or interesting to purchase your products.

2. Who was the product that you are selling designed for? Cowboy boots were designed for cowboys. There are people who have never stepped foot on a farm who will wear cowboy boots, but they were designed for cowboys. Try to think of what group of people the product was designed for and what other groups can be cut out of the same mold. I.E. country folks, suburbanites, city dwellers, inter-city dwellers. You are not as likely to sell cowboy boots to inter-city people as you are to suburbanites.

3. Are any of these groups already targeted for your product? If somebody is already targeting the niche that you came up with, you may be able to decipher whether or not there is still room in that market for you. If your competition has been selling the cowboy boots like hot cakes in the suburbs there may still be time for you to make some money off of them.

4. Can you target your niche better than anyone else? If there are already companies selling your product to the group that you wanted to select as your niche market, you still may be able to be the most successful. Just because you are not the first doesn’t mean that you can’t be the best. If you can target a group of people better than anyone else due to some experience, tendency, or inborn characteristic, go for it. Competition is important, without competition nobody would ever become successful.

The Benefits of Network Appliance Training Programs

Network Appliance Inc. (NetApp) is one of the world leaders in unified storage solutions. Network Appliance storage solutions account for a wide range of specific hardware, software and services, offering advanced storage management for various network environments. For the advantages it offers, lots of people these days dream to have a Network Appliance certification (NAC). NetApp certifications are highly recognized worldwide, as they facilitate the acceptance in a wide range of IT environments.

NetApp solutions and tools administration graduates can easily build a solid, lucrative IT career virtually anywhere in the world. Attracted by the benefits of NetApp certifications, lots of IT aspirants dedicate their time to expanding their area of knowledge on NetApp solutions and tools, hoping to obtain a certificate in the field as soon as possible. However, it is important to note that hard-work doesn’t always improve your prospects of becoming a NetApp graduate!

In order to improve your chances of achieving your goals, you should consider replacing self-study oriented materials with appropriate Network Appliance training programs. Trainer-oriented Network Appliance training programs are by far the best means to quickly assimilate the knowledge and the skills required for becoming a NetApp graduate! Conducted upon a set of active-learning techniques, trainer-oriented Network Appliance training programs involve a higher degree of comprehension, feature that renders them far superior to self-study oriented programs!

A complete, well-structured and comprehensive NetApp training program allows trainees to quickly familiarize with the NetApp curriculum, guaranteeing students that they will be able to pass their future exams. Over the entire course of the training program, the trainees are encouraged to interact with their trainers and the other attending students, allowing them to exchange opinions and ideas regarding various topics of the NetApp curriculum. NetApp training programs are taught by the best professionals in the field, who provide students with feed-back over the entire duration of the program. Structured in various sets of seminaries, laboratories and courses, NetApp training programs allows the attending students to develop all the skills and abilities required in their future careers. Professional Network Appliance training programs guarantee graduates acceptance in the best IT companies in the world!

In present, the most requested certifications are NACA (NetApp Certified Storage Associate), NACP (NetApp Certified Storage Professional), NACE (NetApp Certified Expert), NAC-NA (NetApp Certified NetCache Administrator) and NAC-NIE (NetApp Certified NetCache Implementation Engineers). You can obtain these much desired certifications in no time by attending to a professional, reliable NetApp Storage training program (NAS).

Considering the fact that there are many websites out there that offer you the opportunity to participate in NetApp Storage training programs, the only issue is to choose the right one! In order to obtain the best results, it is advised to participate in NetApp Storage training programs that provide students with official NetApp curriculum-based study materials. In addition, don’t be lured by the idea that websites who charge the most are better than others! You should spend some time in comparing the costs and the credentials of such websites before choosing to participate in a NetApp Storage training program.

Sunday, December 31, 2006

How Flash Text Animation Can Help You

What is Flash Text Animation?

Flash text animation is exactly what it sounds like. On your web page, you turn plain text into text that is moving, full of colors and life. It looks even better than it sounds, trust me. Flash text animation is growing more and more popular, and graphic designers are finding that flash text animation gives web site a high-tech, glossy, more professional look.

Sure, you can have plain text on your site. But when your competition has flashing, animated, interesting text, viewers may like those sites better – which can be bad for business. In the world of the Internet, having page viewers is the key to success. You want people to come to your site, so you have to keep up with (and even outdo) the competition. Flash text animation is a great way to get your site looking professional, interesting, and lively.

How Flash Text Animation Can Help You Flash text animation will make your site look more interesting graphically, giving it an overall well-done feel and professionalism. This will bring visitors back time and again, and help to draw in traffic for your site. The average Internet cruiser looks at twenty to forty different sites a day – having flash text animation on your site can help set you apart from the rest. You want visitors not only to come to your site, but also to remember your web site. This will bring in repeat visitors, which means more business for you and your site.

Flash text animation very simply looks good, and people want their web sites to look good. It makes your site a more lively and interesting piece of the Internet to visit, and will make you look like a professional web site designer. No one has to know how easy flash text animation can really be.

Flash Text Animation Programs To be honest, designing your own flash text animation can be a very long and tedious process. You have to really know what you’re doing and go through a series of careful steps before you get any hint of animation to your text at all. Even very clever web site designers have trouble designing flash text animation.

And because it’s so hard, there are about a thousand programs you can get online to make the whole thing a lot easier. That’s one of the reasons the Internet is so great – it’s great for taking shortcuts. If carefully designing your text and spending hours and hours working with the bones of your web site doesn’t sound appealing, don’t worry – that doesn’t sound appealing to many people.

There are many free flash text animation programs that you can find online, and download for your own personal use. Using flash text animation programs is usually as simple as clicking some buttons and working your way through some pull-down menus. In a matter of minutes, you can add flash text animation to your site without a lot of hassle or even web site design. A simple search on the Internet will yield many different programs that you can try for free to create your own flash text animation.

Flash Text Animation If it makes your site look better, if it’s easy to do, and if it means more traffic to your site, there’s no reason not to give it a try. Flash text animation will give your site a professional look that you and your visitors will enjoy.

Broadband Marketplace

What is Broadband?

Broadband can be described as a way to share information or any chunks of data that lies on the vast network known as the internet. The term ‘Broadband’ explains the method that is used in conjunction with this data in order for it to be sent and retrieved. In short and easy terms, you could explain broadband by saying that it was the prime successor of dialup modems. During the dawn of the internet, where houses were beginning to get connected using first-generation modems, these little box would allow a transfer that varied between a couple of kilobytes per second to around fifty kilobytes per second; with broadband, these transfers can vary from hundreds of kilobytes per second to literally thousands of kilobytes per second. Seeing the net amelioration in data transfer, it was quite comprehensible that many companies wanted to get control over this new technology. No single company was able to grab the title of ‘monopoly,’ thus every one of them were able to keep on existing (which could not have beenpossible through a monopoly) and altogether, we can classify this group of companies as the Broadband Marketplace.

What does the Broadband Marketplace do?

An easy way to define a Broadband Marketplace is to think of it as a giant mall where you can go shop for the broadband distributor of your choice, instead of having to deal with a single company that controls all of the market. A very good point about having a group of providers instead of a single entity is the resulting war that will ensue between them. Providers will obviously try to get as many subscribers as possible, and to do so, they will have to attract you in any means necessary; this resulting feud means that you can look around for rebates, bonus, referral programs and many innovative market stunts that they will offer, all will be in the customers advantage. Below, you will see some points that tackle this so-called marketplace, as well as tell you what you should be looking for aside from the cheapest provider available.

Which Broadband Provider is the best?

Sometime, we look at similar products and we make our choice based solely on one aspect, the price. As far as it goes, selecting the cheapest service is a valid way to pick a provider, but it is probably not the best.

Connection Speed

When you are browsing through websites or downloading content, data packets are transferred from your computer to the location of those packets. The transfer rate should vary from 256 kilobytes per second to 1.5 megabytes per second and the higher the number is, the better it is for you (while taking in consideration that 1.5Megs is the highest of the two, as it is close to 1500 kilobytes per second.) As well, some Broadband provider may have a clause in which they reinforce a cap or transfer limit in which you cannot download more than the said limit per month. Depending on your activities, you may ask tech-savvy friends if the imposed limit of a provider is enough for you.

Service

Just like every other service out there, your internet connection is bound to come face to face with trouble; when those time arise, you will undoubtedly have to call your provider’s customer service. Be sure that the provider that you select has a good reputation when it comes to customer service, as there’s nothing worst for you than having trouble with your line, and have someone on the tech support that is not being helpful to you.