Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete explanatory manner. Its purpose is to create an unforgettable, familiar feeling on the mind of a potential client or customer. It’s undoubtedly a logo which can be termed as the heart of a company’s corporate identity. So in a nutshell a logo Design is a trademark of a company or organization. It's the identity that encapsulates what your company stand for and what it wants to achieve in its lifetime. Companies do spend thousands, if not millions of dollars just to have the right logo.

So what are the ingredients of a first-class logo? Most people would reply "I just recognized it when I saw it!” Well this isn't so far from the truth. A good logo catches the eye; it makes the observer curious and engaged, doesn’t matter if only for a short moment. And that is the moment in which an image and the subsistence of your company gets embedded into the minds of your customer rather than filtered out with a million other daily options. Your company's logo will be your visual tool to stimulate attention and leave a greater impact to your target audience that words may fall short of. Over time, logos prove to be the simplest and most direct way of promoting one's business presence. Make your logo give you your brand name recognition. It is your visual appeal to any document or web page because of its unique graphic image. People tend to remember a catchy logo at a much higher rate than nearly any other advertising element. When designing your logo, there are several things to keep in mind to achieve you goals: be unique, be true to the company, consider the psychology of your target market, and, above all, keep it simple.

Your business logo will most likely be used for many purposes: business cards and letterhead, outdoor designs, the Internet and promotional items such as T-shirts and mugs. The logo has to look good when resized to fit on a small 2"x 3.5" business card. If the design is complex a lot of detail will be lost when the logo is shrunk to fit on the card and people might not be able to make out the design. Elaborate designs can also be difficult and expensive to put on T-shirts and mugs.

Complex or over-the-top designs can mean high printing costs. A decision to have a highly complex custom design logo for your firm can come back to haunt you. This doesn't mean that your custom design logo has to be simple (and boring) for it to work. An elegant logo design can enhance your firm's professional image. The trick is to find the right balance between design and functionality, where you have a great design that you can use for all purposes.

Design of a company or product logo should not be tagged on to an advertising campaign at the end of the planning process. It deserves to be examined and integrated into the body of the campaign; it should not be the tail of the dog. A good logo is developed at the front end, the part that bites. Planners need to communicate to the graphic designer certain key information about what the company or product goals are. They need to pass on to the artist a demographic picture of their target consumer - age, income, where they live. All of these factors are brought into play in the strategic planning process.