Why do some people have 10’s or 100’s of products online, all contributing to a nice income, and others do not have any?

One of the biggest differences is that those individuals who have multiple products online have broken through a barrier in terms of being able to quickly innovate, think up, and create products that have value online.

Individuals with many products online understand that although some of the products may not be best sellers, there is a volume effect that comes from marketing many products.

They simply determine that they are going to create products that will help the online community, and then simply create them.

So where do you start?

What are your talents and what is your knowledge base? What do people need that you can offer? What information do you have that took a considerable amount of time to learn and you know that you would have paid to gain the information you have now, in the form of an ebook or audio, rather than the year or two it took to learn the information through trial and error?

Quickly brainstorm the different types of products you could create with your specialized information. Perhaps an ebook, or a CD, or an online video.

All are quite easy to produce, once you determine what information you want to give to others.

Write an outline for the information you have that you want to share with others. Write down a purpose statement for your information product. For every step in your outline, ask yourself, does this information add to the purpose I have created for this product? If it does, keep it in. If it does not, leave it out.

Simply get to work creating your product. Once you have your outline, simply start writing. Write the ebook or write what you are going to teach for the CD or video product. But the key here is to simply start writing. Probably the single greatest hold-back in product creation is not getting started, not doing the work.