There are a number of link building strategies online today, some that are more effective than others.

I personally have found that writing articles and submitting them to the online article directories is one of the most effective ways to build high-quality back links to my site.

How does it work?

Basically when you write an article and submit it to an online directory, several things occur.

1) Once the article directory accepts your article, they publish it to their article directory. Your link has been embedded in your article or in the bio box the article directory gives you.

2) Other web sites that are looking for much-coveted ‘fresh content’ see your article and copy it to their web site, leaving your link intact.

3) Some article directories use an RSS feed to automatically send your articles to a number of subscribed web sites, all of which receive your article and upload it into their web site via an automated method.

4) Ezine and newsletter editors find your article and use your article, link intact, in their ezine or newsletter, giving you added exposure.

5) When the search engines spider the various websites that now have your link, you are credited with having many quality back links to your site, something that goes a long way in determining where your page will rank in their search engine results.