Over 2 million digital information products were downloaded in 2005 from just one major distribution site. These figures were gathered from a single download site out of hundreds, and certainly do not take into account the millions of other info products that were accessed from independent sources.

According to the Pew Research Center, roughly 90% of all Internet users search the web for some type of information. Based on the average annual growth of global Internet use, it is estimated that the already enormous demand for digital information will be increased by 99,445,365 new information seekers during 2006.

Millions of dollars will be made as a direct result of information marketing this year. Info Product Mania is in full swing with no end in sight.

So how can you get a piece of all this action? There are several effective ways to leverage the popularity of information products.

But first, what exactly is an information product?

A digital information product is a well-organized piece of content that is placed into an easily downloadable, electronic format. Examples of this type of product include PDF e-books and manuals, audio tutorials, videos, and even specialized email courses.

What makes information marketing an attractive and lucrative field to enter? Great question!

And here are three great answers:

1. With info products, you can offer your customers instant access to your goods by way of digital download. There is no physical inventory to handle, and your overhead costs will be minimal. Info Product Marketing is a business where you can achieve close to a 100% profit margin!

2. With a little set-up work you can create an ongoing, automated income with info product marketing. It’s a great feeling to wake up in the morning with payment notifications in your inbox, and to profit from sales that are made while you are out enjoying the day with your friends and family.

3. Creating and marketing your own information products is a fantastic way to build a name for yourself and establish a strong presence in your chosen niche. Knowledgeable individuals in any field are sought after and held in high esteem.