Nowadays, with the growing presence of the internet in the average person’s life, opportunities which most people had never even thought of before have emerged through the idea of an internet business. All that is needed is a domain name, a basic website and a server which will host your website for 24 hours a day, 7 days a week. The growing demand for web hosting has become huge and many individuals have pounced on this opportunity and created small internet businesses around hosting other people’s websites. As a website owner, you depend completely on the reliability and capability of the server that you are hosted on.

There are a few huge web hosting companies such as HostGator and NetFirms, but the majority of websites out there on the internet are hosted by small, independent companies or individuals who are out there looking for a quick bit of money. Now the vast majority of these small individual companies are very capable and will host your website for a fraction of the price of the biggest web hosting companies and believe it or not with a better web hosting deal too with no problems. However, there are a small percentage of web hosters who are not reliable or capable at all and will end your internet business dreams by having such minimal up-time that your website will never be seen. The bottom line is, if your website isn’t seen, then your website can never be successful.

However, like I said before, most small, independent web hosting businesses will give you no problems at all and will give you a better web hosting deal. For example, at HostGator for $6.95 per month you can get 3.5 GB of web space and 50 GB of monthly data transfer, whereas at many smaller web hosters you could be getting unlimited web space and unlimited monthly data transfer for only $0.99 a month. When you’re starting up an internet business you want to keep your costs as low as possible and so this will seem like a much more attractive option.

There are various criteria which you should look for so that you can guarantee that you will get a reliable and efficient web host –

- Look for a good support service. This is essential if you’re trying to maintain a good website. You want to be able to ask questions and get immediate replies so that you can fix problems or improve features efficiently for the benefit of yourself and your customers.

- Look for server uptime. This is the percentage of time that the server is active and displaying websites to the internet. If the web hosting service you are looking at has a server uptime of less than 99.9% then forget it, its just not worth losing visitors due to the failure of your web host.

- Look for a money back guarantee. This way you can be absolutely sure that you will get what you want. If you don’t like the web host or it doesn’t go well with the type of website that you are running then you’ll want to be able to get your money back and move on.

- Try to find a web host that will host multiple domains on one account if you are looking to be running more than one website on the internet at a time. It will be a huge convenience for you and will help you organise and manage your businesses.