I have a TON of audio interviews and content on my websites. In fact, I have over 120 hours of pure audio content with well over 50 experts in various different fields on all kinds of different topics.

And because of all this content, I once played around with the idea of having a membership site where people would pay me a monthly fee for access to all this content.

What happened?

It flopped. It just didn’t work.

At the time, I had 60 hours of content and I piled on the bonuses.

I would get people to sign up. I had a "gold" and a "platinum" membership. I had $19.95 a month and I had a $29.95 a month and it was for access to all the audio recordings and some other content.

But I realized it just wasn’t happening.

I had it set up as an ongoing monthly automatic recurring membership that I set up with PayPal. And people would sign up on the membership site and they would download everything and then they would just cancel their membership.

And so, because of this, I decided instead of having a pay membership site, I would use my audio content to sell people on me and to sell people on the content, and use the audio recordings as a way to get people to the site over and over again.

Now that has worked like gangbusters.

Not just to build my credibility and name and all that, but to make me a lot of money.

How?

Because let’s say I do an audio interview with someone on -- for example -- joint ventures.

And we talk all about joint ventures, what they are, how to use them, some of the best secrets, etc.

Well, what happens then is when people who like that audio come and I capture their attention, I then direct them to an offer or sales letter about joint ventures.

By that time there is no question of my credibility and knowledge and people read the sales letter which further sells them, further opens their mind to what I have, and they buy.