You’re going to find 17 different ways that you can use to get free traffic to your web site. All of these are free and some of them have options that may cost a couple of dollars. That doesn’t mean that they don’t require any work on your part.

First way - Link Exchanges

A reciprocal link exchange, or link exchange for short, is a great way to increase traffic to your website. In essence, it’s the exchanging of links of other websites; you link another site to yours; the website owner of that site links your site to his / her site. It’s an equal exchange; one link for one link. Results are that some search engines like Google™ list sites that have more and better links higher in their rankings. In short, when people search for your keywords, they’ll find your site listed near the top of the list with the more quality links you have to spider.

How to Exchange Links

You can exchange links any number of ways. However, before beginning to swap links, note that instead of focusing on mass links, though, it’s better to focus on good ones or sites with good rank in the search engines. For example, it’s better to be linked to one top site than 200 unethical, spamming, porn sites. You rank higher in the search engines plus receive better traffic to your website.

Instead, exchange links with other sites using links with different text pointing to sub directories e.g. if site is about gardening and one directory is flowers and another is trees, get links to flowers with the appropriate text about flowers and links to trees with appropriate text about trees.

An easy way to begin is to reach out and email webmasters of sites that you’d like linked up with. Maybe you already have some ideas like sites that are in your industry, but not in competition with you; association sites, complimentary service sites, affiliate sites, etc.

You can also find software to help locate sites for linking, then create, send and track your emails. Search these terms for help finding software, “reciprocal links software automate link exchange” or “link exchange software reviews.”

There are also third party services that help with link exchange programs. For example, one at: http://www.articleaware.com/LinkSubmission can link your site up with about 400 directories, alternating up to five different profiles with your link included in them. This isn’t free, but it will sure speed up the submission process.