Monday, August 28, 2006

Make Your Web Site Pay You Back!

There are lots of ways to create revenue from your web site including creating ebooks. But everyone has to start somewhere. Use these seven tips to get started making your web site pay you back for your investments of time and money:

1. Find a Niche

Look for something about your business that's special--different. You can use that special difference to help promote your business with increased customer awareness and loyalty. People tend to find products and services interesting that are unique. They talk about them and tell their friends about them.

2. Prepare to Put In the Time

I dislike being the one to tell you. But you are going to have to put in the time necessary to see the rewards. Despite what many self-proclaimed gurus will tell you, there really is no instant way to make money on the net. Successful web businesses know they reap the benefits as a result of constant development, refinement and hard work.

3. Get Real, Market and Advertise

Whoever told you "Build it and they will come." lives on the set of "Field of Dreams" starring Kevin Costner. Anyway, know your customers won't just come to you. You have to go get them. Use and test online/offline methods to see which works best for you. Then synch them all together. i.e. make sure all your print materials have your website address on them.

4. Be Real!

People will respect your honesty. Your credibility will grow along with your profit line as they see you do what you say. Promise only what you can deliver online and write your content using clear, short, yet friendly language. The better your site visitors can understand what you offer, the more they will pull out their wallet and make a purchase.

5. Make Your Customer Service Sing!

Whatever business you operate it cost you valuable time and money to get new customers. Don't throw them away with poor online service. If a prospect emails an order or an inquiry, respond as quickly as possible. Courtesy and efficient service wins relationships and maximizes any potential for sales.

6. Provide Premium Content

Invest in your website with premium content and update regularly. Set aside some time monthly to update your website. If you don't have the time to update yourself, hire a web service company to do it for you. Contact webmaintenance@arrowproduction.com for an affordable web maintenance quote. A stagnate web site reflect poorly on your business. Even if you just change a few headlines, testimonials, fresh article or report. Customers who return will want something new to examine. Reward them with premium frequently updated content.

7. Maintain Your Professional Image

Make sure your website reflects the same quality and professionalism you have in your company. Things that detract from your website and company's image are poor graphics, sloppy text, and poorly aligned pages. Be sure to leave white space – don't fill every spot with a message. It will confuse your visitors. Invest in the construction of your website. It will pay you back with loyal visitors and customers. Build a cheap-looking, unprofessional site and it will reward you with visitors that don't take you seriously. Want to know more about maintaining your professional website image? Read: Top 5 Mistakes that May Drive Your Visitors Away In Less Than 2 Minutes.