Obviously, when you send emails to those on your email list, you want them to open it and read it. This article provides you with a few important steps you should take when creating your email to ensure that it is both opened and read by your subscribers.

Subject Line

When creating your subject line, you should treat it as you would a headline for an article or any other important piece of information. The subject line should be creative, informative, and attention grabbing. Make sure you take great care in creating the subject line. You want it to tell the reader what the email is about, however, you also want it to generate interest.

Consider your own email habits

Watch yourself while you are opening emails from lists you subscribe to and pay close attention to what grabs your attention enough to actually open the email. This is how you should go about creating the subject line. Consider what appeals to you, if you read it yourself and think “I would simply delete this without a second thought", it is highly likely that those in your email list would do the same thing. So consider your own email practices when creating an email for your list.

Create a swipe file

A swipe file is a file that you create with attractive subject lines that lured you into opening specific emails. Keep the file updated as you go on and include all subject lines to emails that generated your attention. You can use this file when writing future emails to those in your email list and create the same type of attention grabbing subject lines.

The Message

When creating the body of the email, you need to keep it short and to the point. Do not write long and elaborate emails, because it is likely you will lose the interest of the reader very quickly. Keep your messages short and to the point. If you have new information, products, or sales on your web page, write a short and appealing message about it and provide them with a link that contains more information.

For example, if you have just put a new article of interest onto your web site, just write a quick, to the point, yet interesting email to your list to let them know of the new update. Make sure you provide them with an easy access link directly to the product or information you are writing about.