Here’s another internet business marketing tip. People do business with people they, know, like, and trust. It’s a common fact that people are more likely to purchase from people or companies that they are familiar with. Think about how when people go on vacation in another country they still go to McDonald’s even when there are hundreds of other options they have never heard of and quite possibly serving better tasting food.

The reason that they choose McDonald’s is because they are comfortable with McDonald’s. McDonald’s is something they are familiar with. They know that if they go into McDonald’s they have a fairly good idea of what their going to get and they are okay with that. On the flip side they are not sure what they are going to get with the restaurant they never heard of even though the food might be that much better. For some they would rather not take the risk and just play it safe by heading on into Mickey D’s.

The same psychology can be transferred online to your business. How familiar are people with you online. Have you developed a reputation online and are your customers comfortable and familiar with you? Do they trust you?

There are many ways to start developing this familiarity with you customers. One of the most popular ways is to write articles and submit them to article databases. As people read more and more of your views and insights they will become more comfortable and open to making a purchase from you.

Another way to develop trust with your customers is to offer a newsletter. Offering a newsletter allows you to stay in contact with your customers and offers additional exposure. This strategy again will cause them to open up a little bit more each time they hear from you and hopefully result in more sales for your business.

These are just some ways that you can go about developing trust with your customers online. Start building it today, trying to help your customers as much as you can and it will ultimately come back to you and your business.