Marketing or promoting a podcast is even simpler and cheaper than producing the podcast itself. You do not need to spend big sum of money to promote your podcast. All you need to invest here is your time and effort. But before anything else, create a precise introduction of your podcast that will appropriately describe its content. In this way, you can easily target your market niche and your desired listeners could find your show faster.

Then, look for the websites that file up podcast shows like podcast directories, search engines and even forums. You can actually find hundreds of these sites in the Internet. In publishing in podcast directory, be sure that you put your show in its proper categories. After searching the net for the podcast directories, aspire to submit your show to all these directories whenever you can because this will give your site ‘traffic’ and will eventually lead your podcast to appear in search engines like Goggle, Yahoo, and others. Blog sites as well as forums are also great places to market your podcast. Blogging will give you better opportunities to link your podcast to various sites that will definitely improve the statistics of your show.

Forums on the other hand will open a door to new acquaintances that may help you spread words about your podcast. Be friendly and participate to proper forum threads that you may think appropriate to your podcast. But never spam, just put a simple link of you podcast at your signature.

By doing all these suggestions and keeping all your podcast episodes informative and lively, you can surely have regular listeners that will lead your podcast to be popular and allow you to generate higher income. A podcast need not to be in top 100 to be able to consider popular. As long as you manage hit your target niche and maintain stable regular listeners, you are already doing great.

With so many podcasts sprouting everyday, not all podcast makes it on top and stay on it all the time but when you are truly gifted and fortunate to reach this stage, this is the best time to look for an expert advice to help you maximize the potential of your podcast venture.