Programs designed to drive massive traffic to a website will be the focus of this article. The huge question remains, is it necessary to purchase a program that will assist in the successful promotion of a website.

Newbie marketers, as well as seasoned veterans will be well advised to know that the answer to the above is question is a flat NO!

No program, no seemingly flawless system, nothing that promises great rewards on the internet is needed to actually promote a website successfully. Most programs, while seemingly appealing to people to become highly successful on the net are designed to do just one thing...make the owners of such programs a huge amount of money while providing basic information in return.

The great news here is...absolutely anyone, breathing that is, has all the tools they need for successful internet marketing before them when they look in the mirror. Yes, the individual has, if they have the ability to write has all the tools necessary. No program is needed, money can be saved and pressure relieved by this statement.

The consistent act of writing effective press releases and ezine articles is actually all that one need do in order to gain top positioning on Google. This system in and of itself is known as organic position techniques for website promotions. This is by far the most effective way to promote a website on the net today.

While pay-per-clicks may be effective for some, the simply fact is that unless one has the financial resources to consistently pay money for hits, this can and often does lead to no success...and a huge amount of money spent, usually for no gain.

So, in terms of dollars and cents, actually how much does it cost to submit press releases and ezine articles?

How about $0? Is that cheap enough?

Now the only reasonable excuse is thwarted. What else is the hindrance here?

Most people will not learn this valuable lesson and will continue to spend needless money to so called internet marketing gurus. Their pockets will be further lined with gold and the process continues because of people's unwillingness to believe in themselves and what they can accomplish on their own!